SEO
in 2021:

This
New Year 2021 is going to be a sensational year for Search Engine Optimization (SEO)
and it is the finest time to optimize your website or blog now.

Here
are the important factors that you should prepare for SEO in the year 2021 to
improve your site ranking on Google’s first page.

Google
confirms that Core Web Vitals are becoming ranking factors for search results
in May 2021. 

Moreover, that will combine existing UX-related signals and
previous UX-related signals as well.

Get
ready for these three ranking factors with Bonus factors.

1:
Core Web Vitals

2:
Page Experience

3:
Passage Indexing 

Google algorithms

If
you want to rank your blog, website, or post on the first page of Google this
New Year, or posts that are already ranked on your website or blog. So that
there is no error in their ranking.

For
this, you will have to make the following changes in your blog or website, etc.
Keep these three elements in mind in this regard. In this New Year, many things
are changing regarding SEO.

You
already know that the basic changes you make to your blog or website according
to the on-page or off-page, SEO will go hand in hand.

Google
has focused on its tool algorithm (Google AI) to further improve blogs or
websites or posts.

That
is, there will be computer-generated algorithms that will detect your blog or
website and then show the results to visitors based on your related queries.

We
will now briefly discuss these three factors. 

SEO TOOLS

1:
Core Web Vitals (VWV): 

That’s a huge factor. Google launched it last November.
Google has not yet included this element in its algorithm. In May this year,
Google will add this tool to its algorithm.

You
may also have seen the Core Web Vital tool in the menu on the left side of the
Google Search Console.

Suppose
you want to check the speed of your website or blog etc. in Google Page
Insight, then first you observe the speed results of your website or blog, and
then you see some more following factors.

Which
you need to work on it so that your web page loads faster on the net and to
delivering a great user experience.

If
you have not yet adopted a strategy related to this factor in your website or
blog, you should make changes related to it on your website or blog as soon as
possible.

When
you open the Google Page Insight and when you will type your website or blog
address in the search box,

then
when you will click the analyze button to see the result you will find more
things or errors on your website and you must fix them all according to the
given result.

Some
are below:

  • Largest
    Contentful Paint (LCP)
  • First
    Input Delay (FID)
  • Cumulative
    Layout Shift (CLS)

How
do I fix Core Web vitals?

Methods
to improve your Core Web vitals

  • Disclaimer
  • Page
    Experience Update
  • Optimize
    your images
  • Speed
    up your server
  • Look
    into critical CSS
  • Improve
    loading of third-party scripts

Google
Page Insight:

If
you click on the link below, you will be taken to the Google Insight page. When
you open this website, type the address of your website or blog and click on
the Analyze button.

If
your result is between zero and forty-nine (0-49) then the speed of your
website or blog is very bad, the color will look red, and your traffic will be
less.

If
the result is between fifty and eighty-nine (50-89) then the speed is good and
will look yellow.

If
it comes between the ninety and the hundred (90-100), then this speed is the
best and will look green. 

google page insight

Therefore,
you have to add images related to posts on even fewer units to speed up your
website. For example, kilobytes. Moreover, keep the image format to JPEG or
PNG.

There
are enough websites on the net to bring images to fewer units. You can search Google
on how to compressed images.

When
a user visits your website or blog and images take a long time to load or if
your search box doesn’t work properly,

or
if the user scrolls through your web page it doesn’t load easily and fast and
it means that your website or blog is not completely loaded and,

because
of this malfunction, your traffic will be about to low or lost and it needs
improvement, then you have to do more work on Core Web Vital.

If a
user searches for your site in Google search engine or any other search engine
then calculating the time till the opening of your website or blog, all these
come under the “Cover Web Vitals”.

2:
Page Experience: 

Page experience means how a user experiences on that page when
a user visits your website or blog.

For
example, does the user stay on your web page for a long time or leave quickly,
or does not lay bounce? Meaning some elements spoil the page experience.

In
addition, if it is repeated over and over again then the user experience becomes
frustrated.

Previously,
all these elements were counted separately. For example, a lot of advertising
or bounce rate or misleading, page speed, mobile-friendly page, webpage design,

all
pages should easily available on any device like a desktop or laptop or mobile
phones or tab, kindle or its font should not be bad.

Now
Google has put it in one place, Google has given it a special name called Page Experience
and many other factors come together in the category of page experience.

Also,
make sure that whatever activities are going on, on your website are not
misleading.

For example, you may have visited a website where download activity is taking
place, but when you click on the download button, you are redirected to another
junk page instead of the one you are looking for.

All
of this spoils your website page experience so you have to design your website
or blog web page well. So that your user page experience does not make a bad
impact.

3:
Passage Indexing: 

It is an interesting factor in the terms of Google search. When
you write a post on your website or blog,

one
is the title and the other is the Meta description and this Meta description
consists of a few sentences.

When
a user types a term or keyword into the Google search engine or any search
engine, Google returns the same result that the user typed.

But
now Google has made it clear that if a user types any term or keyword on a
Google search engine and if that keyword or term is not present in your meta
description or snippets,

and
if the user’s desired keyword or term exists in any place of your content or
post of your website or blog then Google will bring the desired word or term in
front of the user.

Even
if you do not provide the Meta description, Google automatically chooses it.

Concerning
this factor i.e. page indexing, Google also says that the more as much lengthy
a post or article is, the higher the article will rank on Google’s search
engine.

Some
articles consist of three hundred words, some six hundred words, and some twelve
hundred words.

The longer the article, the more queries the user will get. Because articles
ranging from twelve hundred to fifteen hundred words contain more information.

As a
result, the article will ultimately rank higher on the Google search engine and
other search engines as well.

How
to Rank SEO in 2021:

Well,
I want to tell you now in addition to these three special elements more three
elements as a Bonus

SEO search engine optimization


Video
Content:

You
will definitely use Google for the desired keyword search. For example, if you
search for a recipe for chocolate cake and type these keywords like “How to
bake Chocolate Cake”.

Google
offers you a text recipe as well as a video option.

Suppose
you search for the same cake recipe video on YouTube or Google, then in this
element for example video content. 

chocolate cake recipes


Both
Google and YouTube have changed it so that you will see the particular part of
the recipe video where the recipe starts and Google will remove the introductory
part of that video.

That
is why video content is becoming as important as (AI) Google algorithms.

This
is why it is important to add videos to your website or blog etc. so your
website ranking will increase significantly. 

cake recipes videos


Search
Intent:

The
second-factor ‘Search Intent’ means that the content of your website should be
for someone. This means that this content is not for Google Bots or Google
Crawlers.

This
means that the content of your blog should not be so difficult that no one can
understand it.

That
is, it should not contain grammatical errors, be easy to read, and should not
contain too many keywords.

So
try to write simple and short sentences. Therefore, there is no need to write
large paragraphs.

Try
to write a paragraph of about twenty words.

BERT:

BERT,
which stands for Bidirectional Encoder Representations from Transformers.

When
this factor, BERT, was launched in 2019, ten percent of websites were affected.

In
addition to, from 2021 to 2022 hundred percent of websites will be affected.

Moreover,
those websites whose contents are in English will be particularly affected.

In
fact, it is not an algorithm that will penalize you if you do not follow it. Rather
it is basically a technique.

In
simple English, it can be used to help Google to distinguish the context of
words in search queries in a better way.

So
you need to keep the above-mentioned factors in mind to make your website or
blog the best in the world of the internet in the years to come. 

So that your
website stays high in search engines.

Conclusion:

You
make your website attractive to the extent that people stay on your site or
blog as much as possible.

When
you do not make the required changes to the website, your ranking will
deteriorate so fast, and eventually, your website or blog traffic will be
completely lost or you will suffer in the long run.

You
should include ‘Long Tail Keywords’ in your article. Because of this, the article will appear on the front page of Google search engine. 

And your user’s
trust in your website or blog will increase and you will get more traffic.

In addition to these three elements, the rest of the old elements are also
included, but these are three special elements that you have to work hard on. 

So
that your website or blog can rank on the Google engine. 

Thank you for Reading!💓