Organic VS Paid Marketing Search Strategies

Some people say you have to do SEO (Search Engine Optimizations). Some people say you have to do paid advertising. Which one is better? You know what, not only am I going to go over that today, but also the answer is not what you are going to expect. Today, I am going to go over paid advertising and SEO. Which one is better? Which one mouthful? Why should you be influencing any of them?

There are four main pros for paid advertising.

It can scale up as quickly as you want. As you are willing to spend more money, you get more traffic. You start a paid advertising promotion, you acquire that traffic at the moment. 

You can target any region that you want. With the paid promotion, if you merely do business in the United States, you can only do commercials just in the United States, If you do business in a particular city, you can similarly have your advertisements only bring to light within that city. That is to say a fabulous part of paid advertising.

You can leverage dayparting. Day-parting is not common, most people are not familiar with this and they are not using this. However, if you are business is only around from 8 am to 5 pm, and let's say you're in the B to B industry, and you're looking for phone calls, why would you want to pay for ads at 6 pm? Because if someone comes to your website, and they try calling you, no one's going to be there to answer it. Through dayparting, it allows you a preference what hours you need your advertisements to display. The next thing you need to do is be spending money during periods that you are not in business.

The fourth mechanism, this is my chosen part about paid advertisements, is you can be actual forceful with your landing pages. By way of SEO, characteristically, pages that rank on the top of Google search engine optimization are very extended in content besides they have approximately 2000 words. With pay-per-click, if you are landing page has 2000 words, people are not going to convert into a customer, or a lead, or a sale. They are probably going to read your content. That is not what you want. You want them to buy, and that is the beauty of pay-per-click.

You can have a precise belligerent landing page that focuses on your service, your offer, your product as well as you can acquire the general public to transform considerably advanced from a percentage of how many people you are receiving to how many customers than you can from SEO. Now, before I get into the advantages of SEO, if any of you people leveraged paid advertising, just leave a comment below with yes. I am just curious to see how many of you guys are spending money on paid ads.

By way of SEO, there are limited benefits.

Even if you decelerate in SEO, you can keep receiving further visitors over time. That is the beautiful part. By way of paid advertising, the moment you discontinue as a result does your traffic. Through SEO, if you slow down, all that the site visitors that you have accumulated does not leave. You can silently realm it besides develop it.

SEO traffic is free. Besides here is what I want to say by at liberty, certainly, it does take time otherwise power, otherwise, you may have to pay certain persons to assist with link building otherwise content, nevertheless, it is free of charge for the reason that it is so considerable inexpensive and generally, you can do SEO yourself. You do not have to pay an agency or firm to help you with SEO. You can learn it yourself, you can do it yourself and over time, you will notice that your traffic goes up. Besides, the third big benefit is, the majority of people when they perform a search, click on the organic listings.

If you disagree with that, leave a comment and say no. Also, I know most you are not going to disagree because the data shows the majority of the traffic goes to organic listings over paid listings. Now, you are probably wondering, which one should you do? Well, with pay-per-click, you will find that you can scale up and down much quicker. With SEO, it takes a lot longer. Through paid advertising, you can regulate the type of performers that visit your landings page. 

With SEO, you cannot; you pretty much get a mix of everything. It could be some people from the United States, a specific city that you may not be selling your services in; it could be in Canada if you are not operating in Canada, or whatever region it may be. You cannot necessarily control that as closely as you can with pay-per-click. Besides, with SEO traffic, it is not guaranteed.

Algorithms can blow you. Once you are doing well, that traffic does not always last. Yes, you can maintain a portion of it, but it may go up or down and you could be smacked from the algorithm. Moreover, absolutely with paid advertising, you can be pulled away as well and slapped, but it is very rare because you are giving them money. You will also find that paid scales easily, while SEO takes a lot of time.

With SEO, you have to write a lot of content; either yourself or you have to hire writers or contractors, whatever it may be. Moreover, even when you do that, you won't see the results right away. It can take three to six months before you see some result, but it usually takes over a year before the results start kicking in. Consequently, now let us go to the ultimate question; is it SEO or is it paid, which one should you be leveraging, investing? Well, the answer is, both. If they were both profitable, why wouldn't you leverage them? If paid advertising's profitable, that means SEO for sure is going to be profitable. You want to leverage not only paid an SEO, but you're also going to be leveraging any marketing channel that's profitable and works, that you can keep scaling. 

Therefore, if people say, oh SEO's better, or paid advertising is better, it doesn't matter. Leverage all the channels that are profitable for your business. In the past about some time ago, you could just influence SEO as well as build a business, otherwise you could just control paid. On the other hand, now, there are consequently many businesses popping online, it is as a result competitive that you have no choice but to leverage all the channels out there.

From Google Adwords to Facebook Ads, to SEO, to Content Marketing, to Social Media Marketing, to Email Marketing, to Push Notifications. The list keeps going on and on. That's the only way you're going to succeed is if you have an omnichannel approach, in which you're leveraging all the channels. So now, you have it, which one is better. It does not matter, you want to leverage all of them. If you found this content interesting, make sure you like it, make sure you share it, tell other people about it, or if you have any questions on paid or SEO or any marketing related questions, leave a comment below. Besides, please share this on your Facebook timeline. Thank you.