Technology companies decide to limit the tracking of Android users' through ads

Google is going to change the advertising system on Android devices, which will limit user tracking through ads, which are being used on trillions of devices. Android rival Apple is already taking similar steps for its customers. Technology companies are under tremendous pressure in this regard, as advertisements are displayed with the help of users' personal information while using the device, thus violating their privacy. 

Due to this process, the companies are also facing severe pressure from the regulatory authorities of different countries. Apple smartphones make up 50 percent of the world's users in the United States, while Google's Android software has 85 percent of the world's mobile users. Due to this even a small change in the system can affect the data of billions of users.

The Google administration stated that our goal is to develop an effective and privacy-friendly advertising solution where users know their information is secure. We are working to protect the privacy of consumers. This will help them work without cross-app identifiers, including restricting the sharing of their data with third parties, including advertising IDs.