Shopping, Payments, and Customer Service on WhatsApp
WhatsApp, the world's most used instant messaging application, has been looking to introduce an online shopping feature for a long time. However, now the application has introduced an online shopping feature. Mark Zuckerberg, the founder of WhatsApp's owner company Metta and head of Facebook, confirmed in his Facebook post that WhatsApp has introduced an online shopping option. According to Mark Zuckerberg, WhatsApp has initially introduced as an online shopping option only in India, where people can shop from the online store Jiomart on WhatsApp sitting at home. "Purchasing from Jiomart will be done in a very easy way through the chat box and this option is currently available only in India," he said. According to him, the chat between the buyer and the store employees will be end-to-end, that is, no third party will have access to it, so understand that even the WhatsApp administration will not have access to the said chat.
WhatsApp Introduces Grocery Shopping For The First Time
Jiomart is India's largest retail store and has several other information technology ventures, the same company is also India's largest phone service provider. The aforementioned online shopping option is the first official option from the Voice app. Earlier, though small businessmen do business online, it will not be under the official feature but will be under the normal chatting feature. After WhatsApp introduced the online shopping feature for the first time in India, it is believed that the company will introduce the said feature in other countries in the next phase. A new business chat option has been introduced under this feature. Only one store in India, Jiomart, has been given access and Indian users can directly go to the above chat from their mobile number to buy any item and pay online through (WhatsApp) Voice App chat.
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