What is the Instagram broadcast channel feature and how does it work?

What is the Instagram broadcast channel feature and how does it work? 

Instagram Broadcast Channel 

A few days ago Mark Zuckerberg, the founder of Meta (former Facebook), the company that owns the social sharing application Instagram, introduced a new and excellent feature called Broadcast Channel in the app, which was initially given access to the world's biggest content creators. However, it was also announced that the feature will gradually be extended to general content creators, meaning that regular Instagram users will also be able to use it in the future. 

However, the most important question here is what is the broadcast channel feature and how does it work? According to the information released by Meta in this regard, content creators will benefit the most from this feature and they will be able to easily share content with their followers. This feature can be used in Instagram's inbox, meaning content creators will create their new channel in inbox chat, i.e. inbox chat, where they can share all kinds of content. 

Under the feature, content creators will be able to share all kinds of videos, voice notes, photos, posts, links, and polls in the broadcast channel. And users will also be able to participate in polls. The most important thing about this channel will be that no other user i.e. followers will be able to comment or share any content there. They will only be able to see content shared in the channel by the account holder and react to it through emojis. Broadcast channels can be created in the inbox of their existing account and each content creator will initially be able to create only one broadcast channel. 

The broadcast channel will be a chat box of sorts and content shared there will not be shared in an Instagram release or post. However, in the future, the feature of sharing such content as a post is also likely to be introduced. Under the feature, as soon as a creator creates their broadcast channel, a notification will be sent to all their followers, informing them about the broadcast channel. The above notification will go to every follower by default and as soon as a follower clicks on this notification it will reach the broadcast channel created by the creator. 

However, after reaching the broadcast channel, users will be asked whether they want to be a part of the said broadcast channel or not. If users don't want to be a part of a channel, they won't see the channel's content, meaning the broadcast channel won't open in their inbox. Even if the followers are not subscribed to the broadcast channel, they will receive the notification every time. Likewise, the creator will have the option to turn off the notification or allow it to be delivered to limited users.