Search Engine Optimization SEO in 2021 | Google Algorithm

SEO in 2021:

This New Year 2021 is going to be a sensational year for Search Engine Optimization (SEO) and it is the finest time to optimize your website or blog now.

Here are the important factors that you should prepare for SEO in the year 2021 to improve your site ranking on Google's first page.

Google confirms that Core Web Vitals are becoming ranking factors for search results in May 2021. 

Moreover, that will combine existing UX-related signals and previous UX-related signals as well.

Get ready for these three ranking factors with Bonus factors.

1: Core Web Vitals

2: Page Experience

3: Passage Indexing 

If you want to rank your blog, website, or post on the first page of Google this New Year, or posts that are already ranked on your website or blog. So that there is no error in their ranking.

For this, you will have to make the following changes in your blog or website, etc. Keep these three elements in mind in this regard. In this New Year, many things are changing regarding SEO.

You already know that the basic changes you make to your blog or website according to the on-page or off-page, SEO will go hand in hand.

Google has focused on its tool algorithm (Google AI) to further improve blogs or websites or posts.

That is, there will be computer-generated algorithms that will detect your blog or website and then show the results to visitors based on your related queries.

We will now briefly discuss these three factors. 

SEO TOOLS

1: Core Web Vitals (VWV): 

That's a huge factor. Google launched it last November. Google has not yet included this element in its algorithm. In May this year, Google will add this tool to its algorithm.

You may also have seen the Core Web Vital tool in the menu on the left side of the Google Search Console.

Suppose you want to check the speed of your website or blog etc. in Google Page Insight, then first you observe the speed results of your website or blog, and then you see some more following factors.

Which you need to work on it so that your web page loads faster on the net and to delivering a great user experience.

If you have not yet adopted a strategy related to this factor in your website or blog, you should make changes related to it on your website or blog as soon as possible.

When you open the Google Page Insight and when you will type your website or blog address in the search box,

then when you will click the analyze button to see the result you will find more things or errors on your website and you must fix them all according to the given result.

Some are below:

• Largest Contentful Paint (LCP)
• First Input Delay (FID)
• Cumulative Layout Shift (CLS)

How do I fix Core Web vitals?

Methods to improve your Core Web vitals

• Disclaimer
• Page Experience Update
• Optimize your images
• Speed up your server
• Look into critical CSS
• Improve loading of third-party scripts

Google Page Insight:

If you click on the link below, you will be taken to the Google Insight page. When you open this website, type the address of your website or blog and click on the Analyze button.

If your result is between zero and forty-nine (0-49) then the speed of your website or blog is very bad, the color will look red, and your traffic will be less.

If the result is between fifty and eighty-nine (50-89) then the speed is good and will look yellow.

If it comes between the ninety and the hundred (90-100), then this speed is the best and will look green. 

Therefore, you have to add images related to posts on even fewer units to speed up your website. For example, kilobytes. Moreover, keep the image format to JPEG or PNG.

There are enough websites on the net to bring images to fewer units. You can search Google on how to compressed images.

When a user visits your website or blog and images take a long time to load or if your search box doesn’t work properly,

or if the user scrolls through your web page it doesn’t load easily and fast and it means that your website or blog is not completely loaded and,

because of this malfunction, your traffic will be about to low or lost and it needs improvement, then you have to do more work on Core Web Vital.

If a user searches for your site in Google search engine or any other search engine then calculating the time till the opening of your website or blog, all these come under the “Cover Web Vitals”.

2: Page Experience: 

Page experience means how a user experiences on that page when a user visits your website or blog.

For example, does the user stay on your web page for a long time or leave quickly, or does not lay bounce? Meaning some elements spoil the page experience.

In addition, if it is repeated over and over again then the user experience becomes frustrated.

Previously, all these elements were counted separately. For example, a lot of advertising or bounce rate or misleading, page speed, mobile-friendly page, webpage design,

all pages should easily available on any device like a desktop or laptop or mobile phones or tab, kindle or its font should not be bad.

Now Google has put it in one place, Google has given it a special name called Page Experience and many other factors come together in the category of page experience.

Also, make sure that whatever activities are going on, on your website are not misleading.

For example, you may have visited a website where download activity is taking place, but when you click on the download button, you are redirected to another junk page instead of the one you are looking for.

All of this spoils your website page experience so you have to design your website or blog web page well. So that your user page experience does not make a bad impact.

3: Passage Indexing: 

It is an interesting factor in the terms of Google search. When you write a post on your website or blog,

one is the title and the other is the Meta description and this Meta description consists of a few sentences.

When a user types a term or keyword into the Google search engine or any search engine, Google returns the same result that the user typed.

But now Google has made it clear that if a user types any term or keyword on a Google search engine and if that keyword or term is not present in your meta description or snippets,

and if the user's desired keyword or term exists in any place of your content or post of your website or blog then Google will bring the desired word or term in front of the user.

Even if you do not provide the Meta description, Google automatically chooses it.

Concerning this factor i.e. page indexing, Google also says that the more as much lengthy a post or article is, the higher the article will rank on Google's search engine.

Some articles consist of three hundred words, some six hundred words, and some twelve hundred words.

The longer the article, the more queries the user will get. Because articles ranging from twelve hundred to fifteen hundred words contain more information.

As a result, the article will ultimately rank higher on the Google search engine and other search engines as well.

How to Rank SEO in 2021:

Well, I want to tell you now in addition to these three special elements more three elements as a Bonus. 

Video Content:

You will definitely use Google for the desired keyword search. For example, if you search for a recipe for chocolate cake and type these keywords like “How to bake Chocolate Cake”.

Google offers you a text recipe as well as a video option.

Suppose you search for the same cake recipe video on YouTube or Google, then in this element for example video content. 

Both Google and YouTube have changed it so that you will see the particular part of the recipe video where the recipe starts and Google will remove the introductory part of that video.

That is why video content is becoming as important as (AI) Google algorithms.

This is why it is important to add videos to your website or blog etc. so your website ranking will increase significantly. 

Search Intent:

The second-factor ‘Search Intent’ means that the content of your website should be for someone. This means that this content is not for Google Bots or Google Crawlers.

This means that the content of your blog should not be so difficult that no one can understand it.

That is, it should not contain grammatical errors, be easy to read, and should not contain too many keywords.

So try to write simple and short sentences. Therefore, there is no need to write large paragraphs.

Try to write a paragraph of about twenty words.

BERT:

BERT, which stands for Bidirectional Encoder Representations from Transformers.

When this factor, BERT, was launched in 2019, ten percent of websites were affected.

In addition to, from 2021 to 2022 hundred percent of websites will be affected.

Moreover, those websites whose contents are in English will be particularly affected.

In fact, it is not an algorithm that will penalize you if you do not follow it. Rather it is basically a technique.

In simple English, it can be used to help Google to distinguish the context of words in search queries in a better way.

So you need to keep the above-mentioned factors in mind to make your website or blog the best in the world of the internet in the years to come. 

So that your website stays high in search engines.

Conclusion:

You make your website attractive to the extent that people stay on your site or blog as much as possible.

When you do not make the required changes to the website, your ranking will deteriorate so fast, and eventually, your website or blog traffic will be completely lost or you will suffer in the long run.

You should include ‘Long Tail Keywords’ in your article. Because of this, the article will appear on the front page of Google search engine. 

And your user's trust in your website or blog will increase and you will get more traffic.

In addition to these three elements, the rest of the old elements are also included, but these are three special elements that you have to work hard on. 

So that your website or blog can rank on the Google engine. 

Thank you for Reading!💓